Summary
Although Fox Sports Chairman David Hill called for shorter NASCAR races earlier this year, ESPN's research does not show that the length of a race adversely affects the audience.
Julie Sobieski, ESPN vice president of programming and acquisitions, said Tuesday that there's no need to shorten Sprint Cup races.See the full content of this document
Extract
Espn: There's No Need for Shorter Races
"These races are some of the strongest [rating] numbers that you'll see out there in sports on a Saturday or Sunday afternoon," Sobieski said ...
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