Summary
The Arts Council of the Blue Ridge is so pleased with the results of its "40 + 40 ... an arts and culture explosion" promotion this past fall that not only does it intend to continue the event next year, the council is founding another one in the spring based on the same approach.
Arts council Executive Director Laura Rawlings said "4040" (what the council calls it for short) encompassed 132 events, 60 of which were free. Counting audiences at each event, the council estimates a total attendance of 30,000, and ticket sales of $320,000.See the full content of this document
Extract
Arts Council to Bring Back '4040'
"4040" packaged several events by various arts organizations that took place between Oct. 1 and Nov. 9 and promoted them as a festival and tourist attraction.
This was the second year of the promotion, but the first in wh...See the full content of this document
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