Summary
It comes as no surprise to learn that Four Loko, the caffeinated alcoholic drink drawing much angst these days, was thought up by three Ohio State University students. Who else but college students would seek the buzz of combining a few beers with NoDoz all in the economy of just one can?
The popularity of the beverage proves yet again college and drinking stupidly often go hand in hand. And it also means the OSU students knew in 2005 they had a brilliant, marketable idea. Indeed, they did.See the full content of this document
Extract
Alcoholic Energy Drinks Cause the Jitters
Phusion Projects' Four Loko, a 23.5-ounce can of fruit-flavored malt spiked with 12 percent alcohol and...
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